Last updated: April 21, 2026
These Terms of Service (“Terms”) govern your access to and use of the Blue Sage platform, including the website at bluesage.app, the dashboard, APIs, chatbot widget, and related services (collectively, the “Service”) operated by Blue Sage (“we,” “our,” or “us”).
By accessing or using the Service, you agree to be bound by these Terms. If you are using the Service on behalf of a business, you represent that you have the authority to bind that business to these Terms.
Blue Sage is an AI-powered patient growth and retention platform designed for med spas and similar businesses. The Service provides automated message drafting, approval workflows, patient communication via SMS and email, lead capture via an embeddable chatbot widget, and analytics.
Blue Sage is not a medical device, does not provide medical advice, and is not a substitute for professional medical judgment. All AI-generated message content is subject to your review and approval before delivery to patients.
To use the Service, you must create an account and provide accurate, complete information. You are responsible for maintaining the security of your account credentials and for all activity that occurs under your account.
You must notify us immediately if you become aware of any unauthorized use of your account. We are not liable for losses arising from unauthorized access to your account.
By using the Service, you agree to:
Blue Sage uses artificial intelligence (powered by Anthropic's Claude) to draft patient messages, chatbot responses, and suggested replies. While we strive for accuracy and quality, AI-generated content may occasionally contain errors, inaccuracies, or inappropriate suggestions.
You are solely responsible for reviewing, editing, and approving all AI-generated content before it reaches patients. Blue Sage is not liable for any damages arising from AI-generated content that you approved and sent.
The approval system (Review, Guided, and Auto modes) exists to give you control over this process. We recommend starting in Review mode and only progressing to Guided or Auto mode after you have established confidence in the AI's output.
The Service sends SMS messages via Twilio and emails via Resend on your behalf. By using these features, you agree to:
SMS message and data rates may apply to message recipients. We are not responsible for carrier fees incurred by message recipients.
The embeddable chatbot widget is intended for use on your own business website to capture leads and answer visitor questions. By embedding the widget, you agree to:
Your data belongs to you. You retain all ownership rights to your patient data, message content, templates, and business information. We do not claim ownership of any data you provide to the Service.
You grant us a limited, non-exclusive license to use your data solely to provide and improve the Service. We will not use your patient data to train AI models, sell to third parties, or for any purpose unrelated to providing the Service to you.
Upon cancellation of your account, you may request an export of your data. We will provide it in a standard machine-readable format within 30 days of the request.
Blue Sage is offered as a monthly subscription. By subscribing, you agree to pay the applicable fees for your selected plan. Fees are billed monthly in advance via Stripe.
You may cancel your subscription at any time through the Service dashboard or by contacting us. Upon cancellation:
We strive to maintain high availability of the Service but do not guarantee uninterrupted access. The Service may be temporarily unavailable due to maintenance, updates, or circumstances beyond our control.
We will make reasonable efforts to notify you in advance of planned maintenance that may affect the Service.
To the maximum extent permitted by law, Blue Sage shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to loss of revenue, loss of patients, loss of data, or business interruption, arising from your use of the Service.
Our total liability for any claims arising from the Service shall not exceed the amount you paid us in the 12 months preceding the claim.
This limitation applies regardless of the theory of liability (contract, tort, strict liability, or otherwise) and even if we have been advised of the possibility of such damages.
You agree to indemnify and hold harmless Blue Sage, its officers, directors, employees, and agents from any claims, losses, liabilities, damages, costs, or expenses (including reasonable attorneys' fees) arising from:
The Service, including its design, features, code, documentation, and branding, is owned by Blue Sage and protected by intellectual property laws. You may not copy, modify, distribute, or reverse engineer any part of the Service.
Message templates provided by Blue Sage are licensed for your use within the Service. AI-generated message content created for your patients is yours to use freely.
The Service integrates with third-party services including Twilio, Resend, Anthropic, Supabase, Stripe, and booking system providers. Your use of these integrations is subject to the respective third party's terms of service. We are not responsible for the availability, accuracy, or conduct of third-party services.
We may update these Terms from time to time. We will notify you of material changes via email or through a notice in the Service at least 30 days before the changes take effect. Your continued use of the Service after the effective date constitutes acceptance of the updated Terms.
These Terms are governed by the laws of the State of Connecticut, without regard to its conflict of law provisions. Any disputes arising from these Terms or the Service shall be resolved in the courts of Fairfield County, Connecticut.
If you have questions about these Terms, contact us at:
Blue Sage
Fairfield, Connecticut
Email: legal@bluesage.app